Ethical Hacking – Why should you do it ?

Every good company not only focuses on its strengths, but is also aware of all its weaknesses. The term ethical hacking is used to describe the practice performed by any company itself to identify any probable threats or potential breaches in their security system.

Ethical hackers use their skills to bypass the company’s computer system and try to break their defenses. However, unlike unethical hackers, they do not use the vulnerabilities found to their own benefit. Instead they document and report them to the organization they are working for and also advise the actions that can be taken to improve overall security and stop any oncoming threats. By determining and further eliminating any susceptibilities in a networks infrastructure, hardware, software or any operational and technical flaws, ethical hackers have become necessary for any high refuge organization. Their work includes permission to probe a company’s network to search for any security risks while respecting its privacy and closing out your work once it’s done without exploiting your findings in anyway.

The first recorded ethical hacking is back from the 1970’s, when the United States of America’s government decided to hire a group of hacking experts called the ‘red team’ to infiltrate their own systems. In more recent times, the hacking of Sony Networks online framework and releasing of 77 million customer records in 2011 was a huge wake up call for all multinational IT corporations to step up their game when it comes to security. Now a days, ethical hacker is seen as a derogatory word and computer security experts is preferred over it. Those interested in making ethical hacking a career choice can working towards a certification provided by the International Council of E-Commerce Consultants (EC-Council). The exam costs $500 to take and includes several version with multiple choice style questions. After succeeding one can become a certified ethical hacker (CEH) and can carry out several penetration tests for whatever organization chooses to hire them. If we look at USA’s statistics alone, the industry of ethical hacking represents approximately $4 billion and grows by 21% each year.

In the United Kingdom, the government launched a hacking challenge in 2011 to recruit and later select the most talented experts they could find in their country. They also pledged to spend 650 million pounds to strengthen their security. Even private businesses in the developed countries spend around $25billion yearly to keep up their defenses against cyber-attacks. One wonders why these countries are willing to spend so much on this. The concept is to beat the ‘evil’ hackers, if one may use the term, by playing their own game with them. Its point is to go through every possibility that a hacker may come up with and then to make your defenses according to that. Hacking is an art, and with the ever increasing technology it has become even more pronounced. It is for this reason that there is now a thriving industry, completely based around the concept of ethical thinking.

Read More
Social Media Hacks to Spread the Love of Coffee


With our new digital era, but still with an undying love for coffee, what is a better way than to use social media to spread the word about your coffee shop? Is it enough to keep a good brand of coffee maker like Prima Donna Espresso maker? Of course, No!

For small coffee shop owners, it may not sound significant for the growth of your business. But to be honest, there are more potential customers online than in your locality. So if I were you, read these effective social media hacks to spread the love of coffee (and your shop). []


  1. Talk to your customers by asking questions. Why hassle yourself constantly handing out survey sheets to your customers, only to be used as a substitute for a tissue paper to wipe their spilled coffee, when you can ask the same questions on Facebook or Twitter? You don’t have to always “hope for the best” every time you change your pastries because you can now ask your customers if they like it or not.
  2. Focus on their responses and give feedbacks. Sure, you’ve asked the right kind of questions, but you shouldn’t forget to analyze their answers. With a high response rate for the questions and responses, it will also lead to a positive effect for your shop’s customer service.
  3. Engage with your customers through a user generated content. The ideal and most reliable stories come from your customers, and you can use them to promote your coffee shop on social media. You can make contests and promotions where you give prizes related to your store such as a bag of beans, or a set of 6 mugs with your label on it, something that coffee drinkers must have.


Flooding your customers’ news feeds with your latest products is not the proper way to get a positive attention. It’s basically annoying, and you don’t want to lose customers by pushing the wrong buttons. A pull strategy will make sure that you aren’t just selling your product, but you’re also compelling them to buy it.

The strategy includes customer engagements, researching on how to gain followers, and advertising your products at a low frequency. The social media is NOT your coffee shop.


As soon as an individual access your pages, they already have their own opinion. Like your coffee shop, your page should have an appeal visual graphics that are eye catching. You can also regularly change its appearance according to holidays, celebrations, and etc.


If you’re planning to hold an online contest, one of the websites that we recommend is Wishpond. The website offers marketing tools for an easy and convenient construction and maintenance of contests and promotions on websites besides Facebook and Twitter. Whether your coffee shop is small or big, you should never miss this opportunity of benefiting from a simple contest.

There are many types of contests and promotions you can think of. Some of the most common among coffee shops and popular among customers are photo contests, vote contests, and exclusive offers.


Read More
Tips on Making Your Ecommerce Website Safe from Cyber Attacks


With the invention and advancements of the internet, we can now simply buy what we want at a few clicks. And since your ecommerce website requires your customers to give out their personal data, it’s important to make sure it’s safe from any form of cyberattack. Making sure that your customers are satisfied is more than just telling them to “check smokers review before you order”. Also, making sure that they no longer wonder if electric smokers affect taste when they buy it, THEY MUST BE ALREADY SURE before clicking on order.(They can try checking and comparing smoker styles here) And lastly, you also have to ensure the safety of their personal data. Here are some great tips on how to keep your ecommerce website safe from cyberattacks!

Do not gather or keep your customer’s data —unless you really have to.

Obviously, cyber attackers and thieves can’t steal something that your website doesn’t have. Thus, avoid gathering or keeping any personal customer data through your ecommerce products which are not important to your business.

Most customers prefer paying through their credit cards, so most of the times you don’t have a choice but to accept that kind of payment. For credit card processing on your website, use an encrypted checkout tunnel to remove the necessity for your own servers to be able to see the credit card data of your customers. For them, it can be a little bit hassle, but it’s better than having their credit card compromised by hackers.

Integrate Your Ecommerce Website with VPN and other Protective Tools

Have you secured the device that you use to save your files and mostly work from? Prior to securing your e-commerce website, there are a few things that you should do first. First of all, your passwords should have a minimum of 10 characters, a combination of several characters, and that doesn’t have any word in the dictionary. A lot of website owners turn a blind eye on this step, but trust us, you’ll thank us in the end. Added to that, you should make a different e-mail account for your e-commerce website. It should be one of your main priorities when it comes to security since it will be the mother of all of your other accounts online. Lastly, only access your websites in devices that have security programs to prevent cyberattacks through malware infection. Make sure you are cautious about using public networks to connect these devices to log in to your ecommerce website.

One of the best ways to defend yourself is using A VPN, masking your IP address so they won’t be able to track you online. There are a lot of VPN services available, do your research to find the best for you.

Do Not Forget to Use Safe Plug-ins

Because of the stockpile of compatibility complications of hosting platforms, no platform is the ideal one for any online user. If your website depends on WordPress, we recommend you to check out WordFence. If you’re involved in a local ecommerce community, ask the veterans for website security advice.

Your job is to identify if the plugins and tools your website is using are really harmful to its security. A lot of ‘security’ apps are basically camouflaged malware, created to access your website through the backdoor, leaving the data of your customer impotent to online attacks. Just a general rule, prevent adding apps and plugins that you aren’t required to pay for.


Read More
Hacks to Make Your Pet Internet-Famous


Like human beings, for a pet to be famous on the Internet doesn’t just happen overnight. Here are some great ways to make your pet internet-famous. It may take a while, but it will work.

Make an Independent Account for Your Pet

On Instagram alone, a lot of famous pets were from the posts of their owner’s profile. However, these pet owners do not know that not all people are as excited about you constantly posting photos or videos of your pet. So to prevent from getting more dislikes instead of likes, create a separate account for him or her. You might not know, your pet can be 50x more popular than you are. People make these separate accounts so their followers will exactly know what they expect. Arguably, there are more users who prefer the furry versions compared to the redundant human equivalent.

Make Your Pet Stand Out From the Crowd

Each our pet is unique, this is why it is not difficult for us to love them. But, how do we make other people love your pet as well? I’m telling you, it is definitely difficult.

For example, you own a dog that can sit still while you take a hundred of photos of him. You could think that it’s amazing that your dog can do that. But as you browse Instagram photos of dogs, you’ll see that they can do it as well. Worse, they can do better than your dog. Being unique is more than just being able to sit still for a photo. You can see that most of the famous dogs have unique abilities, such as balancing more than 2 tempting delicious goodies on their head, dancing to the latest songs, and say “I love you.” There are also dog Videos that can make your day.

Capture Clear, Quality Photos of Your Pet

You may say “, Oh, that’s easy!” but it’s not. There are literally thousands of blurry and pixilated photos floating in the clouds of the Internet. The more frequent you take photos in the natural daylight, the better. There are people who prefer taking photos of their pets after a tiring playtime session. Some take photos while playing, where they’re active and happy. Pet owners want to relate to your posts. Don’t just take a miserable photo of your dog sitting down, the moment can be as cute as your dog cuddling with your pet cat.

Keeping your pets  healthy

Of course, We need to make sure that they are always healthy and not just focusing how to make them famous. A pet that is healthy and happy will be more famous because they are lively and active. This also includes keeping your pets healthy; like providing them the proper nutrition by giving vitamins like glucosamine chondroitin supplements

Knowing the right food to give them

The next thing to do is to know what kind of food is the best for them. I know, I have mentioned being healthy above. But come to think of it, How can you keep your dog healthy if you are not sure what kind of food will you give them. Can they eat anything? Of course, the answer is no. Like a human, they do have their own kind of healthy food. So better start asking yourself, Is it okay feeding your dog cinnamon or cashew?

Make Sure Your Pet is Always Having Fun

The most typical tip of pet owners who have online accounts of their pets is to make sure that your pet is having fun and being kept safe all the time. Your cat, dog, rabbit, turtle or whatever kind of pet you have should not suffer for popularity. This means the things you use, and the places you go should be always friendly. DO NOT capture photos of your pet in dangerous locations. And if you’re playing dress up with your pet, make sure he’s always comfortable with it. Added to that, your pet shouldn’t be uncomfortable with your camera’s flash, therefore make sure to avoid using it, and use natural light instead.


Read More
Human Error: Convertkit, Active Campaign, and Hacking

Website creation is a popular activity on the web. As a lot more people find the many possibilities of having their very own web site, more of those pages are being created on the web. It’s necessary that an internet site is created in more than merely a manner that’s attractive to visitors. There are various people who really spend a lot of their time hacking numerous web sites online. Web site hackers use several types of computer programming languages so as to break the security on web sites on the web. The most famous computer programming language that may be invaded is which uses XXS.

That’s a cross scripting kind of computer language that’s normally used to cross sites. When creating your on-line website, it is necessary that you ensure that all fields along with other areas of the web site are properly shielded from the prospective hacker. Many web site owners possess a special region on their site where they try to collect personal information from the visitors. This might include gathering an e-mail address, an address, along with other types of information. It’s essential that this part of the web site is properly protected from hackers. Not only can this kind of hacking jeopardize your web site, however it may also jeopardize the personal info that your visitors enter on the web site.

It’s essential for you to ensure that this part of the site is properly encrypted by HTML. Many web site hackers participate in a practice which is generally referred to as Google Hacking. People who use this kind of hacking frequently attempt to discover details about a certain web site that’s listed on Google by looking for info that’s typically considered to be unauthorized. They’ll attempt to retrieve info that pertains to the following tools which are frequently utilized by web site owners. This info, when in the wrong hands, can in fact jeopardize your website. Numerous kinds of files which are listed on the website.

Many web site owners create their web site so that they can access the info across many platforms. This could prove to be a danger with regards to web site hackers. Through the use of Google hacking techniques, the pages which are on the website may be readily hacked since the pages are often accessible for editing functions. If a hacker accesses this info, they may do practically anything to your web site pages. This is particularly true if the hacker places info on your web site that may hurt your reputation.

One of the best ways to protect against this is to use the right software on your website. If you are a marketer, for example, you want to be sure that you are using marketing automation software to its full advantage. There is no point in investing in an expensive piece of software only to find that you aren’t able to use it for one reason or another.

For example, we were running Convertkit for a period of time in order to send email newsletters to readers of this website. However, we discovered a vulnerability that might be hard for you to believe- an incorrectly stored password. That’s right. For all the protections that Convertkit has built into it, we ended up making the simple mistake of storing a password in plain text. Duh!

Of course, that’s not the only mistake we made. The other big one was being on Convertkit when really we would have been better suited to using Active Campaign. We love Active Campaign’s form builder and really should have been using it this whole time. What ended up selling us on the software however, was that it allows for automation that fit our needs perfectly. Once we discovered exactly how much we could automate there was no looking back!


Read More